A BusinessXO desk
Pricing Science
Price is the most powerful number in a business and the least examined. This desk treats it as a science: what a price signals, what a change actually does to profit, and why the spreadsheet is the wrong place to look.
Start with the field guide: Pricing Science →What a 10% price change actually does to your profit
The arithmetic most owners never run: a 10% raise breaks even at 10% churn — and measured churn after a raise tends to run 2–5%. 3 min read · August 14, 2026 ⅓ · the numberThe anatomy of a discount
At a 30% margin, 10% off doesn't cost 10% of anything you'd notice — it takes a third of the profit. Here's where the number comes from, and the sentence sellers use instead. 2 min read · August 14, 2026Other desks
One piece a week. That's the pitch.
About 400 words, always a real number, never a lecture — from whichever desk has something worth saying that week.
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